Digital creative strategies and platform development


Working with major brands like Tommy Hilfiger, Unilever, Philips, Coca-Cola, L'Oréal, Ahold, FrieslandCampina, Warner Bros./20th Century Fox, National Geographic and ING.


Crossover innovation, future studies and scenario based reasoning


FreedomLab is a cross-over innovation hub, a living lab, a future studies think tank, a strategy consultancy, and an academy. We facilitated organizations to anticipate their future by helping them to creatively redefine their present at the crossroads of creativity, technology and organisational design.



Co-founder & Director of Business Development


THNK, the School of Creative Leadership is an international post-graduate program focused on creativity, innovation and design. THNK provides an 18-month part-time program for a carefully selected group of international top talent. Participants are leading the way in social entrepreneurship, commercial entrepreneurship or business innovation. The program focuses on further developing participants as creative leaders by immersing them in some of the major challenges facing today’s world by utilizing technology breakthroughs and socio-economic developments to have a lasting impact of positive change. 


New York Lab, located at First Park, East Houston & 2nd St.


The BMW Guggenheim Lab was a mobile laboratory about urban life that began as a co-initiative of the Solomon R. Guggenheim Foundation and the BMW Group. From 2011 to 2014, the Lab traveled to New York, Berlin, and Mumbai. Part urban think tank, part community center and public gathering space, the Lab’s goal was the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking visions and projects for city life.



Radical collaboration solving complex real-word problems


The Hasso Plattner School of Design or offers a methodology for innovation that combines creative and analytical approaches, and requires collaboration across disciplines. This process — which has been called design thinking — draws on methods from engineering and design, and combines them with ideas from the arts, tools from the social sciences, and insights from the business world.



Principal Consultant


Extensive program and change management experience on a wide variety of projects in cross-departmental client environments, both nationally and internationally, leading project teams of 5-20 people. Work included: business case development, business maturity assessments, growth & business model innovation strategies, marketing strategy, marketing transformation, customer analytics, customer journey management, channel management, customer contact center transformation, cross-departmental commercial and technical feasibility studies, definition and negotiation of contracts, redesign of business processes and implementation of decision support technologies